Chances are you've visited a blog that instructs you to keep reading in the next post. Series blog posts can be a wonderful way to share information with your readers. Not only do they allow you to cover topics thoroughly but they also keep readers coming back for more. The following are just five reasons you should do series blog posts.
5 Reasons to Do Series Blog Posts
Thoroughly Cover a Topic in Manageable Chunks
Some topics can't be thoroughly covered in a 400-600 word post. Some can't even be covered in several thousand words. Series blog posts allow you to thoroughly cover a topic without overwhelming your reader. Something you should always remember is that internet users have short attention spans. We want information and we want it quickly. Opening up a link and seeing an article that's several pages long can send most readers running. Use series blog posts to make a topic more enjoyable and easier to mentally digest.
Get More Page Views
Do you want your readers to read more of your content? Of course, you do. Series blog posts give readers an actionable way to keep reading. Phrases such as, “Continue reading here.” can be just enough to get readers to click and keep reading. For example, if you're writing about different cooking methods, you might end the article with, “Discover everything you need to know about poaching in the next post.”
Discuss Different Subjects of the Same Topic
Some topics are vast, such as the cooking methods example used above. When you write series blog posts, you can write thorough posts on each subject instead of condensing the material into the very basics. If you like, you can do an article after all of the posts are done that serves as an intro and has links to each post.
Allow Readers to Find the Information They Want
Once you've completed a series, you can include links in each article that lead to different subjects. This allows readers to scan the article and find the link to continue reading the article they need. As mentioned above, writing an intro article gives readers a way to find all the info they want, but you should also include links to each article.
Create More Posts
Last, but not least, when you do series blog posts you're less likely to run out of things to write. Covering one strong topic could take several blog posts and keep your blog filled with content. A great tip is to write the entire series and schedule the posts. This gives you time to start working on your next topic or to just take a short break.
Series blog posts are wonderful for all bloggers. No matter what your blog is about, you can always find a great topic that allows you to do series blog posts. Sit down and consider what topic you'd like to tackle and then break it down into weekly or daily posts (depending on how often you publish).