This is a sponsored post on behalf of GenderAvenger.
I'll admit, I've never been gender aware. Maybe it's due in part to my career choices in life, working first in the automotive industry then moving on to commercial construction, two occupations with a traditionally high male presence. Or, maybe it's because I grew up an only child, and the only girl living in a male dominant neighborhood. Throughout all my life, I've always been in the company of men. But, as I've become older and more attune to promoting equality in all aspects of my life, I've realized just how unequal many affairs in my life are.
Are You Gender Aware?
If you're like me and fall short on your gender awareness, there's a new app, GenderAvenger, that will help you become more gender aware in your everyday life, whether you're tallying who's present at your town's PTO meeting or who are dominating the conversation at a business conference. You can then give kudos to those who make the effort to assure gender equality or challenge to change those manels (all-male panels) to be more inclusive of women, even women of color.
Over the past month, I took the challenge to make a change in my community to bring a better awareness of gender equality, tallying four distinct events in my life, from holding a position on our little league's board to our local election, which is more important today than ever. Here's how easy it is to call out gender balance (good or bad) with the GA Tally, helping you become more gender aware.
Local City Council Election
To say I was disappointed to learn that out of nine candidates on our local city council ballot only two of them are women is an understatement. While I'm not for stacking a ballot with equal parts men and women, because I do believe the best candidate should win in an election no matter what the gender, I would like to see more of a female influence when it comes to the big issues in our town. Influence from a woman's perspective, whether the topic at hand is the safety within our city or whether we have clean water for our family and children. A hot topic in our city this election day.
Little League Board Meeting
Words can't explain how sad this tally makes me. Yes, little leagues typically have a high male to women ratio with lots of testosterone-driven decisions, but that right there is exactly why we need more women involved. That's why I joined the Board of Directors two years ago. We need women who put the kids before the win. To teach our children the important life lessons of teamwork, humility, and that it's okay to lose, even when you try your best.
A few years ago we attended AutoMobility LA and, as expected in the auto industry, the panels were very male-dominated which is why I'm so excited to see so many women on this year's panel. While 37 1/2% is not quite 50% which I would love to see, it is a huge improvement and I'm excited to see the auto industry embracing a women's influence the way they do. We are, after all, the mom's who haul kids to school, sports, and everywhere else, and we know what we want in a vehicle when it comes to convenience and style.
Visit Santa Barbara Tourism Event
If there's one industry that embraces a women's influence it's the travel industry. Wow! I've been on numerous press events for traveling throughout California and every single time I go I am happy to see how many women are in attendance. If you think about it, this is an extremely smart move by PR firms. With many women handling the finances in the home, they are the perfect consumer to reach out to with gorgeous photos of tropical paradises for either a parents weekend getaway or a new family adventure.
The one thing the GenderAvenger tallies made me realize is how important it is to be gender aware. Not to make sure life is always equal, because that will never happen, but instead how important a woman's influence is when it comes to the topics that matter most in life. Join me in this effort to shine a light on women's voices, because our voices count too. Download the GATally app. Measure the meeting. Share the results. Let's make sure women are getting their turn to speak.